Key components of a high-converting homepage

It takes 0.05 seconds for visitors to form an opinion about your website, is your audience staying to learn more about your brand or running out the door? Your website’s homepage design is essential to your site’s success, but how do you know you’re nailing your homepage? We’re sharing how you can perfect your homepage to turn visitors into paying clients.

First impressions. 38% of people will stop engaging with a website if the content or layout is unattractive. Communicate your brand’s look and feel by composing your visual identity from your logo, color palette, fonts and so on. Your website’s visual identity has a big impact on how a potential customer perceives your business. Thoughtful content and design will resonate in the minds of potential customers who are also window shopping around competitors’s websites. Remember, you can’t redo first impressions; therefore, you don’t want to be caught with your website looking cluttered and out-of-date.

Who you are. Telling potential customers who you are is a no-brainer but more importantly: what is unique about your business and why should they spend their money with you? Answer this question in a concise, yet compelling way that grabs their interest. Some examples to get you started could include your expertise, how many years of experience you have in the field, any case studies or strong testimonials, specific attributes or details that sets you company apart, and so on. You want to give users enough information where they can quickly take away what they can expect from you and be confident in their buying decision.

Images. Content with images receive 94% more views than content without, and researchers have found that visuals increase people’s willingness to read a piece of content by 80%. Clear, high quality photos (and videos!) increase the quality of your user engagement and help build credibility for your brand. Pro tip: make sure the images are the proper file size and responsive so your website’s homepage will still load quickly on any device.