How to use your logo files like a pro

The most rewarding part of a logo design project is finally delivering the finished product to a happy client. From the client's perspective, however, figuring out how and when to use their individual logo type can be a daunting task. We're here to break down each logo file type and help you correctly use your logos (and your brand guide) for the best possible results.

Logo file types and what they mean:

1. EPS

  • EPS files are editable and can be opened in design programs (I.e. illustrator).

  • These files are vectors and can be scaled to ANY size without loss of resolution (aka the logo won't look fuzzy even if you blow it up x1000)

  • Use these for large-format printing, and most print products (CMYK)

  • Not for use in web

  • It's important to keep these files incase you work with a designer in the future who will need them

2. AI

  • AI stands for Adobe Illustrator

  • These files are native, editable files designed in illustrator by the designer

  • AI files are vectors and can be scaled to any size without loss of resolution

  • Think of illustrator files as the ORIGINAL file for your logos. This is where the designer creates your logo and all of the data used is in this file.

  • Oftentimes, clients never use these files