Are you ready to stop letting fear get in your way and realize your dreams already? If you’ve been looking for a sign to finally start your own creative business, then this is it. Meet Bailey Wineland of B.Louise Designs. She started her art business while juggling being a full-time student and intern. She shares with us why it’s important to launch first and adjust later, how to maintain work-life balance, and why you should implement a sustainable business model.
1. How did you get started in your industry? What led to your passion for your career?
I have been passionate about art and all things creative for as long as I can remember. I’ve explored so many different art mediums over the years and learned so much from that exploration. As I began my path towards a career in graphic design, I found myself also needing a creative outlet that was just mine. So I began planning my art business soon after I started college. I’m a person who has a hard time “turning it off” when it comes to my creativity. So having these various outlets has been amazing.
2. What were some of the bigger challenges you experienced in getting started?
Starting my small art business while pursuing my bachelors degree in graphic design was no easy feat. It definitely took a leap of faith on my part. It was scary trying to hurdle myself over the imposter syndrome, the what-ifs, the idea of juggling something new between already working an internship and being a full-time student. I really had to believe in myself and what I was doing. I’ve learned that when it comes to trying something new, there will never be a “right time” to do it. I just had to be confident in figuring it out as I go! I have learned so much along the way and it’s amazing to look back to where I started and how far I’ve come in just under a year!
3. How has your life changed now that you’re pursuing your passion and living your dream?
It has been a complete whirlwind. I’m constantly busy, maybe even flustered at times, but I feel so much more fulfilled. I love what I do and it makes me feel whole. One of the main intentions behind starting my art business was to share about sustainability and how we can all help our planet. With the outpouring of support I’ve received for my work, I have been able to raise money and awareness with my print sales and art releases to donate to a variety of organizations. As a college student, it wasn’t exactly the most financially plausible thing, but because of my amazing clients and supporters I’ve been able to raise money for so many different causes and it makes my heart sing.
4. What’s your favorite part about owning your own business/your career?
Aside from the creative fulfillment and being able to contribute to causes I care deeply about, I genuinely love connecting with my clients, supporters, and peers. The relationships I’ve built so far are so valuable to me. As a creative entrepreneur, I love every opportunity I get to meet and lift up other creatives in my community, both online and off. I also love the flexibility having a creative business allows me, the things it has taught me, the growth I’ve experienced professionally and creatively. There are so many things. I could write a novel.
5. What does supporting women-owned businesses look like to you?
You set off such a powerful ripple effect when you support women-owned/women-run businesses. Supporting women-owned businesses, makes every coffee-fueled late night spent wishing, wondering, goal-setting, planning, researching, working, all worth it. Consequently, seeing successful women encourages the women around them to follow suit and pursue whatever they’re passionate about. It amplifies the power and grace of women in the work sphere. It’s so impactful.
6. How has your brand/packaging/website changed or improved your business?
Creatively strategizing has definitely helped my business grow. Everything from curating my social feed, practicing consistency, being thoughtful about my packaging and product photography, has proven to help immensely. As both a business owner and a consumer, I know putting more effort into the entire experience that surrounds products and services is so important. It helps people feel reassured that they’re getting the most value and best quality possible. People really take notice when there is intention, thoughtfulness, and effort behind a brand or business.
Know of someone we should interview for our MoneyMak(her) series? Send us an email here.