“I’m so tired of the Instagram algorithm always changing!”
“I feel like I post all of this content and no one is even seeing it.”
“Instagram is just really not my thing. I don’t even want to be on it!”
If any of this sounds like something you’ve said before, you’re not alone! The good news is, there are plenty of other ways to market your business, without Instagram.
Here are a few of our favorites:
TikTok. I know what you’re thinking, isn’t TikTok just for Gen Zers or people who are willing to dance on the internet? Hear me out… the app has actually changed a lot and is great for business owners. TikTok is perfect for increasing your visibility and once you get the hang of it, it can actually be really fun for content creation and much easier to grow quickly.
Pinterest. If you’re looking for all of the perks of social media without the annoying parts, Pinterest is your girl! Because it’s a search engine, you can do really well on Pinterest by mastering your keywords, without fighting an algorithm or showing your face online all the time. Pinterest is especially great for bringing in new leads and growing your email list. Plus, it’s one of the best platforms for ecommerce businesses because of its shopping functionalities.
SEO. Speaking of search engine optimization, working on your website SEO will be a huge game changer for your business if that’s something that you’ve been putting off (I know, it’s one of those things that always sits on the backburner). But if you want to get more clients without pouring all of your energy into IG, you’ll want to make your SEO a top priority. If you’re not sure where to start, consider starting a blog. Blogging about things that your ideal clients would be searching for is great for SEO. And if you have a WIX website, make sure to use the WIX SEO Wizard!
Branding. When you have a stand-out brand identity you’ll build brand awareness and credibility without leaning on social media to do all that work for you.
Check out these stats if you don’t believe us:
Brand consistency across all platforms can increase revenue by up to 23%.
Using a signature color can increase brand recognition by 80%
It takes about 0.05 seconds for people to form an opinion about your business when looking at your online presence.
I hope this helps you feel less frustrated by IG, and more confident in being able to market your business in a way that feels good to you!
If you’re ready for your brand identity to do some of the work for you and attract more customers/ clients, apply to work with us HERE.