Designer's Guide to Black Friday Offerings That Actually Convert

Sooo... are you sitting there wondering if you should hop on the Black Friday discount train? Maybe thinking about offering a tiny deal or gasp slashing your prices to compete? I totally get it. This time of year it feels like EVERYONE is having a sale. But here's the thing – you don't have to discount yourself or your expertise just to fit in with the hype. 

Here are 3 ways to create Black Friday offers that your dream clients can't resist (while keeping your premium prices exactly where they belong).

1. Add Something Special: Instead of dropping your prices, let's talk about adding practical bonuses your clients will actually use. Think less "random freebie" and more "valuable addition" to your services.

   
   

   Here are some ideas we love:

   1. A custom business card design to complement their brand package

   2. A set of customized social media templates that make their life easier

   3. A detailed website audit with actionable recommendations for their brand

   
   

   Remember: The best bonuses are the ones that enhance their experience and showcase your expertise. Focus on additions that help your clients get more value from their investment!

   
   

2. Make 2025 Booking a No-Brainer: This strategy is perfect for filling your calendar while giving clients a genuine reason to book now – no artificial urgency required!

   
   

   Here's how to make it work:

   1. Lock in current rates for 2025 projects (before they naturally increase)

   2. Give priority access to your preferred project dates

   3. Include a bonus planning call to map out their vision

   4. Add some seasonal style guides or resources as early-bird perks

   
   

   The best part? This approach helps both you and your clients plan ahead while protecting your future income. Win-win!

   
   

3. Create Problem-Solving Packages: Let's get practical and bundle services in ways that solve real problems. These combinations should make so much sense that your clients wonder why they didn't think of them sooner.

   
   

   Some winning combinations:

   1. Brand identity design + launch graphics pack (perfect for the "going live soon" crowd)

   2. Website design + matching social templates (because consistency is key)

   3. Custom packaging + label design (for products that stand out on the shelf)

   4. Brand identity design + seasonal content templates (helping them look good all year)

   
   

   Pro tip: Focus on pairings that naturally complement each other. The goal is to create packages that make your clients' lives easier while delivering amazing value.

Here's the truth – your work has value, and the right clients understand that. These strategies aren't about competing with the discount noise. They're about creating smart, helpful offers that attract clients who appreciate quality.

Ready to learn more about creating irresistible offers? Join us in the High Ticket Designer Masterclass where we'll share exactly how to create packages that your dream clients can't wait to book!

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