How to create your own path to success

It’s those moments in life when our expectations do not meet reality, that we must write our own path. After graduating with a double major in communications and marketing, Christine thought her path to success would be defined by getting a good marketing job. But when she was only offered positions unrelated to her passion, she decided to create her own path to success by becoming an entrepreneur. Christine candidly shares her challenges in starting a business and why ultimately she wouldn’t have it any other way.

1. How did you get started in your industry? What led to your passion for your career?

NO ONE WOULD HIRE ME…. seriously lol. They used to call me the Queen of interviews. I graduated with a double major in communications and marketing. I thought it would be easy to find a job seeing how I was also a freelancer during college. The only jobs that would hire me were receptionist positions. I caved in and took the receptionist positions at an accounting firm. The day I quit was the day my boss called me stupid. That was the day I decided that I was going to start my own marketing agency. A bold move but one that completely changed my life.

2. What were some of the bigger challenges you experienced in getting started?

Not having the proper guidance when I first started my business. I also self-doubted myself a lot (not as much anymore thank god lol). Another challenge was learning who fit right in my team and who didn’t.

3. How has your life changed now that you’re pursuing your passion and living your dream?

To be honest, life is 100% harder but extremely fulfilling. I learned to love everything, the struggle, the rewards and everything in between. I think when we start our businesses, we have an idea that life throws you a million dollars and you can finally live like the “I can teach you how to make six figures in a week” entrepreneur. Unfortunately no one really tells you “living your dream” can look like sleepless nights, losing clients and paying business taxes (lol). But to answer the question: My life has changed for the better and I wouldn't have it any other way!

4. What’s your favorite part about owning your own business/your career?

My favorite part about owning my business is connecting with business owners. I have the privilege of helping them make their visions into a reality. I also love connecting with people in my industry! You are all inspiring to me <3

5. What does supporting women-owned businesses look like to you?