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How to create a purpose-driven business

It’s no secret that entrepreneurship is hard work. But the rewards gained from being your own boss make it all worth it. For instance, since interviewing many female entrepreneurs, I’ve talked to women who have been able to purchase their dream homes, spend more time with their family, and give back to organizations and their community. Today’s MoneyMak(her) interview is no exception. Cheryl Goh founded The Copy Brew, a copywriting and brand messaging studio helping creative entrepreneurs tell their story. Cheryl shares with us how being an entrepreneur has allowed her to pursue her passion in copywriting, yoga, and being an inclusive partner to others.

1. How did you get started in your industry? What led to your passion for your career?

My passion for pursuing english literature started when I was in high school, I knew I wanted a career related to english and writing, spelling and english has always been my biggest strength. I started out by writing website copy for some friends, and one thing led to another, and here we are!!

2. What were some of the bigger challenges you experienced in getting started?

Gaining clients, and my brand identity, trying to set myself apart from the competition.

3. How has your life changed now that you’re pursuing your passion and living your dream?

It’s completely changed my life in terms of my working hours and being able to pursue my lifelong and soul driven passion of practicing yoga 4-5 times a week. It’s also allowed me to completely dedicate my mornings to client work and led me to have more time in my yoga practice and pursue yoga teacher training. :)

4. What’s your favorite part about owning your own business/your career?

Being able to have full control over the clients we take in, saying no to clients that don’t align with our values of transparency, collaboration and being community driven. We get inquiries and referrals from our industry partners which we are so thankful for, but also being able to say no to clients has been a tough one. Also, price increases because of our portfolio credibility has allowed us to grow The Copy Brew even more.

5. What does supporting women-owned businesses look like to you?

Most of our industry partners and friends are already women owned businesses, but being able to celebrate Black female founded businesses whose work truly shines is what further elevates the women supporting women movement. Black lives matter took the world by storm and being able to embrace diversity, inclusiveness and speak up about racism is what we’re passionate about.

6. How has your brand/packaging/website changed or improved your business?

We rebranded to The Copy Brew in May 2020 and the power of a strong brand message is one, but bringing that with branding completely changed our brand. Our social media presence skyrocketed to 1K+ followers, we started working with even more aligned clients and were able to further elevate our brand presence, client experience, grow our industry design partnerships and allowed for more collaborative work with designers and fellow copywriters too!

You can follow Cheryl on Instagram at @thecopybrew. Check out her website here.

Know of someone we should interview for our MoneyMak(her) series? Send us an email here.


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hey, I'm meredith

I'm here to give you my best tips to help you build a successful biz. Welcome to our blog: the spot for growth hacks, DIY design tips, and advice from real business owners. Grab your latte and let's get creative!

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