From underwriting $525,000,000 real estate in Manhattan to overseeing a multi-million dollar marketing budget as a Director of Marketing, Hannah is no stranger to high stakes. Hannah Nieves is the founder of the HN Brand, a marketing and PR agency that helps luxury brands scale. She shares with us the challenges she faced in her career, how she’s living her dream, and how she supports women entrepreneurs to elevate their businesses.
1. How did you get started in your industry? What led to your passion for your career?
My journey into marketing began as an Investment Sales Broker in the Capital Markets division working for Cushman & Wakefield, one of the largest commercial real estate firms in the world. During that time I worked to market and sell buildings, land and air rights in Manhattan.
A few years later I shifted and became Director of Marketing of California Closets, managing $4,000,000 marketing budgets and leading a team of passionate marketing professionals.
I truly love the work I do and created this business out of the sheer passion of being able to serve female entrepreneurs and visionaries like yourself. What started out as a mentorship program turned agency, consulting and education platform has allowed me to serve women in a multitude of industries and creative backgrounds.
2. What were some of the bigger challenges you experienced in getting started?
One challenge I faced early on was being the youngest Marketing Director. I would be sitting in a confere