Your website’s homepage is your brand’s first impression with the consumer. Is your homepage making the right first impression? Want to optimize the conversion rate of your homepage? Today we’re discussing the 5 must-haves for your website’s home page.
1. A unique look and feel
Investing in a beautiful, custom design can boost your biz more than you’d think. In fact, design improvements can increase engagement, views, and SALES. A clean, concise and interactive homepage allows your users to easily navigate while engaging with your content. A homepage that’s easy to navigate helps to give your audience confidence in making any decisions with your brand.
2. Define your business
Tell people who you are! This is the most important part of your website’s homepage. This could include: a bio or description of your brand, featured products or services, latest blog posts, your business location and other contact info. You want your audience to be able to walk away from your website knowing who you are and what you do. Catering this information to your brand’s individual niche helps you meet consumers at a more personal level.
Want your audience to look to you as the AUTHORITY in your industry? Displaying your testimonials helps to build trust and show your audience you’re a legit business. If your audience can relate to the customers in your testimonials, then they’ll be more likely to consider your services.