What is something every freelancer and business owner needs in order for their business to succeed? A website that shows their work at its best! In fact, 75% of consumers admit to making judgments about a company’s credibility based on their website design. 75%! That’s why having a great website that converts visitors into clients is what separates a successful business from competitors.
But what exactly needs to be featured on a website to make it convert? We’re breaking down the 3 keys to success that every designer needs on their website:
Did you know an about page is one of the most viewed pages on your website? Yep! This is a great place for you to start to build connections with your site visitors by helping them get to know you on a personal level.
One of the first items your about page should feature is your face! People have a strong desire to connect with other people, not faceless brands.
From there, you’ll want to include information about your business and your unique identity. This section is where you share what you do, why you started your business, who you want to help with your services, and what sets you apart from your competitors in the market.