In a world of abundance and clutter, consumers only spend a few seconds checking out a website before they decide if the company is worth their time and money. Are your potential clients walking away once they reach your website?
Today we’re giving you a breakdown of common website mistakes that are costing your business money... and the best part? We’ll show you why performing an audit on your own website can help you increase conversions and send more money into your back pocket. More sales, more clients = a happy, thriving business. Let's get to it.
Make the user experience enjoyable. The average amount of time spent on a website is less than 15 seconds. Visitors should have a pleasant experience navigating your website and poor web design can send your bounce rate sky-rocketing (don’t worry, we’ll cover bounce rates in the analytics section!) Other factors that affect the user experience are lack of important information. Ensure that you are following user experience principles: simplicity, visual hierarchy, easy navigation and accessibility on mobile devices. Visitors search on websites to find answers to their inquiries, so make it as easy as possible for them to find information and take action.
Visual hierarchy directs the visitor’s eye with visual cues by establishing patterns such as where to click with call-to-action buttons and where to skim quickly with bold headlines and so on. Design elements should feel well-positioned and be distinct from one another. The website’s navigation menu should be easy to use, with users able to click around the website and various pages easily and seamlessly. Consider adding a search box on the homepage if your website has more than 10-20 pages.