If your answer to “Who’s your audience?” is “everyone”...we gotta talk. Knowing who your audience is the foundation of your branding strategy. Why? Because you’ll have higher conversion rates and see a better return on investment when you have a clear idea of your client base! Today we’re talking about how you can have a better understanding of your audience and how to directly inject this information into your marketing plan.
Let’s start off by doing some basic math about your audience.
You can find this info through your website and social media analytics or through past sales. Take a look at your audience’s age range, gender, location, education and income levels, spending power/patterns.
Now let’s take a closer look.
Where are they in their stage of life? What are their interests? Values and opinions? Problems and goals?
Now that you have a better feel for who your brand is reaching. It never hurts to take a look at your competition. Do a little research into what other brands are doing. How are they communicating to their audience? Is that audience engaged?
Listen to your audience.
Let’s get into the details! Send out a survey or even directly message your brand’s best customers. How did they find you? What problem did you solve for them? How’d you make their lives easier? You can really gather some valuable insight from these answers!
Still unsure? Let’s work backwards then!
Another way to define your audience is by working backward. Here’s what we mean by that. Instead of starting directly with who your audience is, let’s clearly define your product or service. What problem does it solve? How does it add value? Who benefits from using your product or service? An idea of your ideal customer should start to form. Then you can find how they connect with your brand.
Now that you’ve found who your brand is reaching. Let’s work together on communicating a consistent, prominent brand presence to your audience. We can help you present them with quality content. Ready to get started?