The truth is, there won’t be a time where your confidence magically appears overnight. It’s the result of making a plan, taking action, and keeping the promises you make to yourself as a business owner. Maybe you’re feeling embarrassed to send your website to new leads or press opportunities. Or maybe you don’t feel "good enough" to raise your rates even though you offer a luxury service or product. You may even have a hard time answering the question, "What do you do for a living?" and talking about your business. If this is ringing true, keep reading!
Let’s talk about 3 things that will actually build your confidence as a business owner:
Have a brand that finally represents the quality of the work you do. – Do you feel like your brand really represents you? Does it feel like a luxury brand or a DIY brand? If the answer is no, it may be hard to show up confidently in your space. The truth is, your audience can’t tell you're a luxury brand because your website looks exactly like other service providers with the same mundane logos and Squarespace templates.
Create ease in your sales system. – People buy from brands, not businesses. Your clients want to feel connected to your brand, like it’s part of a special, one-of-a-kind experience that’s exclusive and worth the premium investment. When your brand is strategically designed to attract clients and make them feel connected to your business, it’s going to make sales 10x easier.
Stand out from the rest of your market. – A brand rooted in strategy will help you identify your “special sauce” and set you apart from the competition. High caliber clients don’t want to buy from brands that do the bare minimum, they want to buy from brands that stand out, brands that make them feel something, and brands that bet on themselves (because that’s what you’re asking your clients to do, right?) The goal is to get clients to say, “I checked out other service providers, but once I saw your website I knew you were the one.”
If you’re ready to book less clients at a HIGHER price point, stop looking like everyone else in your space, significantly increase website conversions, and build brand loyalty and repeat customers, we’ve got you!
CLICK HERE to make 2024 the year you change the trajectory of your business with a powerful brand.
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