Sunday Sun makes smart sun protection solutions for modern-day adventurers, lake-lovers, surfers, and even sunbathers.
Custom brand identity
The Sunday Sun brand is inspired by owner Dylan’s childhood summers on the lake at her family's cottage spent waterskiing, sailing, tanning, and just hanging out on the dock.
The key components of the brand are summer camp-inspired typography, minimal iconography, and bright, friendly colors. Together with Dylan, we developed a brand that’s approachable, fun, and reminiscent of long weekends spent outside.
"Our Instagram engagement doubled with the release of our new branding"