The brand is inspired by owner Mamoii’s love for fashion: challenging, forever changing and personal. Together, we created a dynamic, fluid brand that represents her creative range as a photographer.

The key components of the brand are 70’s-inspired warped typography, playful illustrations, and bright, quirky colors. The Mamoii brand is powerful, artistic, and creative at its core.

The overall brand tone is centered around individuality, expression, and a one-of-a-kind experience.