Hera
Service
Custom brand identity
Custom web design
Custom package design
Hera is the antithesis of the traditional engagement ring experience. They’ve swapped pressure and pretension for collaboration and fun, tossing in a few essential elements like sustainability, inclusivity, and thoughtful education along the way.
Strategy
At Hera, inclusivity is non-negotiable: a core value that heavily influenced the brand identity. We aimed to create a look that would feel like a safe space for LGBTQ+ couples to celebrate their story, while highlighting their unique taste. A brand that feels artful, high-quality, inclusive and timeless.
With hand-drawn, Art Deco-inspired typography, modern layouts, and vivid colors, we developed a brand that feels like one of Lauren’s pieces: a fine art heirloom piece.
"If you're considering working with Quixotic, do it! One of the best choices I made for my business was working with Meredith on my rebrand and website redesign. Quixotic built me a stylish, thoughtful new brand and user-friendly, beautiful site that I'm truly proud of and perfectly reflects my business. The response from my clients and colleagues has been truly incredible - I get compliments all the time!"
-LAUREN