We worked closely with owner, Phoebe, to develop a completely custom brand identity and website design that matched her colorful, vibrant, and feminine personality. 

The inspiration for Girl Gang Craft is a thoughtful blend of display typography, vivid colors, and simple line-drawn illustrations. The brand name is a nod to the incredible female-forward craft fairs that owner Phoebe Sherman produces. The overall brand tone highlights feminism, equality, and the importance of community.