ARVO is a floral studio based in Sacramento, CA rooted in deep appreciation for nature’s intrinsic beauty, theory of color, and their clients’ individuality.
Custom brand identity
Custom web design
When owner, Shannon, came to us with the desire to rename and rebrand her established floral studio, we worked together to create something that better reflected the style of her work.
The inspiration for ARVO is a thoughtful blend of embellished yet clean lines with modern serif typography and muted, bold colors. The target demographic for ARVO are individuals and couples aged 20-40 who seek a luxury, custom floral experience. Therefore, all brand typography and colors are styled to appeal to the modern bride and groom. The overall brand tone highlights the innovation of modern floral technique and the importance of creative execution and diversity.
“A website speaks volumes to the legitimacy of a business and how invested the business owner is. Hiring Meredith ensured that my brand voice was clearly communicated to all prospective clients and that my level of professionalism and artistry was highlighted in a unique and beautiful way.”