A brand strategy is basically a holistic plan that will help you reach your business goals by giving you clear answers to key questions like: who is your target audience? What makes you unique? How do you want your clients to feel? What’s your tone and voice? etc.
Knowing the answers to these questions will help your designer create a brand identity that will actually help you reach your goals because the brand visuals (i.e. logos, fonts, colors, etc.) will reflect your overall brand strategy.
In other words, your business’s aesthetic will be based on actual data rather than just whatever you think is pretty at the moment.
Here are the 4 pillars we focus on when building out your brand strategy…
Audience insights/ connection: First, we’ll do a deep dive into your target audience so we can get to know them like the back of our hands! We learn who they are, what they need, what they’re attracted (and not attracted) to and figure out what will help them feel more connected to you and your business.
Competitor differentiation: Have you ever looked around at other businesses in your industry and wondered “why would someone pick me over them?” This is where we come in. A lot of businesses fall into the trap of looking like everyone else. We’ll make sure that your brand stands out from the crowd and helps you shine as the go-to in your industry.
Positioning. During this portion of your brand strategy, we get to know what makes you and your biz unique. We’re going to position you as an expert in your industry and help your audience understand what you’re all about.
Brand personality. The last piece of strategy is based around your preferences. While it’s extremely important to make design decisions that will help you attract more clients, we also want to make sure that your head-over-heels obsessedddd with your brand. We’ll learn your unique quirks and design taste so that you’ll be seriously swooning over your brand for years to come!
To recap, a brand strategy is extremely important because it will ultimately help you reach your business goals. Rooting your brand visuals in strategy is what will connect you to your audience, differentiate you from competitors, and position you as the expert that you are.
If your current brand is based on Pinterest trends instead of your own brand strategy, it’s probably time for a rebrand.
Click here to apply to work with us and give your business the professional, strategic brand identity it deserves!
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